iPhone SE: What does it mean to online marketers?

Since the birth of Samsung Galaxy Note, mobile phones just kept getting bigger. Users seem to never get enough of big screen. But Apple is wiling to change that concept by releasing the new iPhone SE. Standing out as it goes back to the infamous 4-inch display of years ago.

Maybe the era of screen-keeps-getting-bigger will finally end now?

iPhone SE-means-to-web-developers-marketers

iPhone SE, which stands for Special Edition, is a smaller phone that promises to bring people back to the nostalgic iPhone 5s. The body of 5s and core of 6s, let’s find out how iPhone SE will change that world of technology.

Here are some reviews from professionals regarding the iPhone SE (collected from Wired and Adweek):

Not so much a problem for responsive and UX

That’s to a smaller phone’s advantage. If the mobile web had become more cluttered to take advantage of larger displays, shrinking back down could create maddening hunt and peck experiences.

“If anything, a higher percentage of websites are now using adaptive layouts that will work just fine on smaller devices and larger devices,” says Jan Dawson, president of Jackdaw Research.

“Any web developer worth their title knows that there are still more smaller phones than larger phones out there, even if what’s selling now is mostly at the larger end.”

“People who are more fluent in responsive think more in terms of fluid layouts,” says Ian Burns, creative director at digital agency Huge, referring to digital design elements that automatically adapt to any screen size and shape. ” I think that this demand has created people who are able to hold those ideas in their heads.”

“It doesn’t feel like phone UX has adapted much, if at all, to bigger screens,” says Don Lehman, head of industrial design at Starry. “For sure we are three years smarter about how we design for mobile in general, but there are few meaningful, large-screen-specific UX features.”

The ‘phablet’ era is dead, or long live the phablet?

Marketers really disagree on whether the iPhone SE means that consumers will no longer want huge smartphones—or “phablets”—which give people a big screen and phone service at the same time.

Phablets-trend-2015

Hottest phablets of 2015 from Apple, Samsung, Sony, LG and Huawei

“Yes, the phablet era is done,” Brandt declared. “The sales results indicate phablets may have peaked. Their unique utility—entertainment, book reading and game play—has diminished with the increased size of smartphones.”

But Keller countered: “There will always be a market for phones of all sizes, be it small, medium or in the phablet case, extra-large, regardless of what buzzwords we call them. Extremely tech-heavy people will be drawn to a larger phone out of necessity. Females definitely could be drawn to a larger phone because it can fit in their purses.

“While I don’t think that any models, be it average-size phones or phablets will go past the size they are now, the market will always be there. I think the only thing about the phablet era that should end is the use of the word ‘phablet.'”

Addition to mobile’s pile of problems

mobile-pile-of-problems

“Mobile advertising still has so much to figure out from aspect ratios, to standardized units, to resolution independence, to content blockers, to the ‘appification’ of the Web experience—there’s so much work to be done that a slightly smaller iPhone should be but a blip on their radar,” said Patrick Bennett, svp and ecd for iCrossing New York.

This is bad for direct marketers

“There is a distinct correlation between the size of the screen and conversion rates,” said Joshua Keller, CEO of digital agency Union Square Media. “With a smaller screen, it is harder to fill out an online form, bringing conversion rates way down. In regards to branding, there is no issue with the size of a screen; however when trying to transact online or generate leads, bigger is better.”

It is still a long wait for iPhone SE

Time will tell if iPhone SE can really boost Apple iPhone sale. And we will have to wait until the SE is released to get a hand-on experience to justify whether it will be good for web developers and online marketers. Stay tuned for more update with Beautheme blog.

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